AI Transparency
Effective Date: July 1, 2026
Welcome to WLI Media («WLI Media,» «we,» «our,» or «us»).
WLI Media is an independent digital media company dedicated to informing, inspiring, and connecting communities through local storytelling, sports coverage, lifestyle content, and commerce.
These Terms of Use govern your access to and use of any website owned or operated by WLI Media, including:
- We Like Indy (welikeindy.com)
- WLI Sports (welikeindysports.com)
- WLI Shop (wlishop.com)
By accessing or using any WLI Media website, you agree to be bound by these Terms of Use. If you do not agree with these Terms, please discontinue using our websites.
Our Philosophy
Artificial Intelligence is a tool.
People are our editors.
Every story published by WLI Media is ultimately the responsibility of our editorial team—not artificial intelligence.
Our goal is to combine the speed and efficiency of AI with the judgment, creativity, and local knowledge that only people can provide.
How We Use AI
AI may assist our team in a variety of editorial and operational tasks, including:
- Brainstorming ideas
- Research assistance
- Content outlining
- Drafting and editing copy
- Grammar and readability improvements
- Translation
- Summarization
- SEO optimization
- Metadata generation
- Image enhancement
- Graphic and illustration creation
- Workflow automation
AI helps us work more efficiently, but it does not make final editorial decisions.
Human Review
Every article, feature, guide, or editorial piece published by WLI Media is reviewed by a human before publication.
Our editorial team is responsible for:
- Fact checking when appropriate
- Reviewing tone and clarity
- Verifying accuracy
- Editing AI-assisted content
- Ensuring consistency with our editorial standards
- Approving all published material
We do not publish content automatically without editorial oversight.
Accuracy & Verification
Although AI can assist with research and writing, it can occasionally generate inaccurate, outdated, or incomplete information.
For that reason, we make reasonable efforts to verify factual information before publication, particularly for:
- News
- Community events
- Sports coverage
- Business listings
- Travel information
- Local recommendations
Because schedules, prices, locations, and event details may change, readers should always confirm important information directly with the event organizer, venue, or business.
AI-Generated Images & Illustrations
WLI Media may use AI to create original illustrations, conceptual artwork, graphics, or visual assets.
These images are intended for creative, illustrative, or promotional purposes and should not always be interpreted as literal representations of real people, places, products, or events.
When appropriate, AI-generated visuals may be identified or labeled.
Photography Standards
Authentic photography remains an important part of WLI Media.
We do not use AI to alter documentary or editorial photographs in ways that intentionally mislead our audience.
Standard edits such as:
- Color correction
- Exposure adjustments
- Cropping
- Noise reduction
- Minor cleanup
may be applied, but we do not manipulate editorial images to misrepresent reality.
AI in WLI Shop
Artificial Intelligence may assist in creating:
- Product mockups
- Marketing copy
- Product descriptions
- Lifestyle illustrations
- Promotional graphics
Final product information is reviewed before publication.
Transparency
We believe readers deserve transparency.
When AI plays a significant role in creating editorial content or original visual assets, WLI Media may choose to disclose that information where appropriate.
Our goal is not to hide the use of AI—but to use it responsibly and honestly.
What AI Will Not Do
AI does not independently:
- Publish articles
- Make editorial decisions
- Replace our editorial team
- Verify facts without human review
- Represent official statements on behalf of WLI Media
Editorial responsibility always remains with WLI Media.
Continuous Improvement
Artificial Intelligence continues to evolve rapidly.
As new technologies emerge, WLI Media will regularly review and update its editorial practices to ensure they remain ethical, transparent, and aligned with our values.
This policy may be updated from time to time to reflect changes in technology or our editorial processes.
Contact Us
Questions about this AI Editorial Policy?
We’d love to hear from you.
WLI Media
Email: hello@welikeindy.com
Website: welikeindy.com
